Monday 21 April 2014

Colic Help

When Peanut arrived I thought I was well prepared, I've helped out with tonnes of babies, changed hundreds of nappies, I've been around babies since I can remember, but nothing could have prepared me for the crying angry bundle I was faced with night after night after night!

It got to the point where we would switch on the hoover next to her as white noise was the only thing that would stop her crying for 5 minutes. I swear my carpets have never been cleaner! Turns out that crying for hours at the same time every night, yep that was colic. Its amazing how helpful hindsight is! Luckily we got through it but I won't lie it was hard hard hard. So when I was asked to help spread the word about a brilliant new app from Infacol I was more than happy to help.

First some facts...

On average,  first-time mothers make 16 trips to the doctor over a child’s first year, with colic being in the top three concerns of new mums.

Colic affects up to one in four babies. It is often associated with crying fits which may last for three hours or more, and occurs mostly in the lateafternoon, evenings and night-time, unfortunately when GPs are often not available. Cuddling or trying to soothe the baby’s cries doesn’t always help, which can be very stressful for parents.

Heres where infacol are trying to help,  the Virtual Colic Clinic app, is the first of its kind. It offers a new way for parents to get immediate, 24/7 support by accessing video response answers to important questions about dealing with colic; either through a smartphone, tablet or desktop.

“We know that anxious parents are turning more to online research as GPs are unavailable late into the evening, which is when colic can hit. Infacol want to give new mums and dads someone to turn to when in need of this extra support and guidance, at any time of the day or night” says Nikki Khan, Infacol’s Expert Midwife.

Designed to answer the questions of parents on the subject of colic and provide extra support for parents in need, with the help of Midwife Nikki Khan, the launch follows the success of the ‘Is it colic?’ web app, which helps to quickly identify whether a baby has colic through ten simple yes/no questions.
The 24/7 Virtual Colic Clinic works by encouraging parents to choose from 50 of the most commonly asked questions around colic from a drop down menu or alternatively to type their own, and then providing them with an instant video answer from Nikki Khan.

The Virtual Colic Clinic can be accessed at www.colichelp.co.uk via multiple device platforms including smartphones, tablets and desktops.


The app is easy to use with lots of videos available covering a host of topics, like how to allieviate symptoms naturally and ways to avoid colic when breastfeeding. You can select a question from the menu or type in your own, and if no results are found you can email your question to the clinic.

Its a great idea and I think will be helpful to many many parents during what can be a stressful tough and exhausting time, So if you are struggling with colic or you are unsure if thats the problem give it a go.



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